Madhavan Asok
Designer. Thinker.
I do the thinking, so users don't have to.
I like understanding how things work, not just the product, but the people, decisions, and constraints behind it. That’s probably why I ended up in design.
I see every product as a series of decisions, my role is just to remove the unnecessary ones,
so users can focus on what they came to do.
I’ve spent the last 6 years designing products across fintech, e-commerce, SaaS, and other digital experiences, from early ideas to products used at scale.
I use research to understand the problem, design to make sense of it, and AI to move faster.
FYERS Discovery Layer
An ecosystem for discovering capital market opportunities & turning insights into action.
Voxguru
A personalised music learning platform designed to make practice engaging, structured, and rewarding.
Experience
FYERS Securities
Senior Product Designer
2024
Lollypop Design Studio
Senior Associate UX Designer
2023
Associate UX Designer
2022
Freelance
UX Designer
2021
Nhorah Retail Tech
UX Design Intern
2020
Few brands that I’ve
collaborated with
Principles
You should control your mind, not the other way around.
Being fun to work with is a competitive advantage.
Be kind whenever there’s an opportunity.
Never do negative self-talk.
If you have control over a situation, act on it. Else let it go.
Don’t judge people. You rarely know their full story.
Just showing up every day can change your life.
Making mistakes is okay, not learning from it is not.
From the people
I worked with
Bipin Domy Thomas
Chief Innovation Officer, FYERS
“Thank you, Madhavan, for your incredible dedication and creativity. Your innovation, passion, and teamwork consistently elevate our projects to new heights. Your hard work doesn't go unnoticed, and it's truly a privilege to worl alongside someone as talented and driven as you. Keep inspiring us!”
Kishan Nayanam
Senior Product Manager, FYERS
“Hey Madhavan, I truly appreciate your energy and enthusiasm in finding the most streamlined approach to solving problems. In the short time we’ve worked together on creating watchlists, you’ve brought unique perspectives right from day one, helping us expand our thinking. Your ability to explore and validate multiple approaches before reaching a conclusion is one of your greatest strengths, and it’s been invaluable to the team."
Demitrious Jackson
Founder, TeeOnMe
“Having had the pleasure of collaborating closely, I've witnessed firsthand his innate ability to create visually stunning and user-centered interfaces. Madhavan possesses a remarkable talent for translating complex concepts into intuitive designs that enhance user experiences.
His dedication to continuous improvement is evident in every project, as he tirelessly explore new design trends and incorporate innovative techniques. Adept at fostering productive cross-functional collaborations, Madhavan consistently contributes fresh ideas and insights that elevate the overall design process.
With an unwavering commitment to quality and an impressive proficiency in design tools, Madhavan stands out as a true asset to any design team. I have no doubt that his passion, creativity, and professionalism will continue to make a significant impact in UX design.”
Yash Goel
Design Manager, Sight&Life
“Having had the pleasure of collaborating closely, I've witnessed firsthand his innate ability to create visually stunning and user-centered interfaces. Madhavan possesses a remarkable talent for translating complex concepts into intuitive designs that enhance user experiences.
His dedication to continuous improvement is evident in every project, as he tirelessly explore new design trends and incorporate innovative techniques. Adept at fostering productive cross-functional collaborations, Madhavan consistently contributes fresh ideas and insights that elevate the overall design process.
With an unwavering commitment to quality and an impressive proficiency in design tools, Madhavan stands out as a true asset to any design team. I have no doubt that his passion, creativity, and professionalism will continue to make a significant impact in UX design.”
Iram Khaleel
Asso. UX Designer, Lollypop
“I've had the pleasure of collaborating closely with Madhavan, and I can't speak highly enough of his exceptional skills and positive attitude. Madhavan consistently goes above and beyond to deliver outstanding results, and is persevering by nature.
What truly sets him apart is his unwavering dedication to his work. He approaches every project with passion and attention to detail, ensuring that each design not only looks fantastic but also meets the clients' goals and abides by UX principles.
Beyond his talent, Madhavan is an absolute joy to work with. He's always willing to lend a hand and support his teammates, and his positive energy makes the environment at work more enjoyable.
I wholeheartedly recommend Madhavan to anyone looking for a talented designer who has the ability to deliver top-notch results while fostering a collaborative and uplifting work environment.”
madhavanasok@gmail.com
Madhavan Asok
Designer. Thinker.
I do the thinking, so users don't have to.
I like understanding how things work, not just the product, but the people, decisions, and constraints behind it. That’s probably why I ended up in design.
I see every product as a series of decisions, my role is just to remove the unnecessary ones,
so users can focus on what they came to do.
I’ve spent the last 6 years designing products across fintech, e-commerce, SaaS, and other digital experiences, from early ideas to products used at scale.
I use research to understand the problem, design to make sense of it, and AI to move faster.
Recent Work
FYERS Discovery Layer
An ecosystem for discovering opportunities and turning insights into action.
Voxguru
A personalised music learning platform designed to make practice engaging, structured, and rewarding.
Brands I’ve collaborated with
Principles
You should control your mind, not the other way around.
Being fun to work with is a competitive advantage.
Be kind whenever there’s an opportunity.
Never do negative self-talk.
If you have control over a situation, act on it. Else let it go.
Don’t judge people. You rarely know their full story.
Just showing up every day can change your life.
Making mistakes is okay, not learning from it is not.
madhavanasok@gmail.com
From the people I worked with
Bipin Domy Thomas
Chief Innovation Officer, FYERS
“Thank you, Madhavan, for your incredible dedication and creativity. Your innovation, passion, and teamwork consistently elevate our projects to new heights. Your hard work doesn't go unnoticed, and it's truly a privilege to worl alongside someone as talented and driven as you. Keep inspiring us!”
Kishan Nayanam
Senior Product Manager, FYERS
“Hey Madhavan, I truly appreciate your energy and enthusiasm in finding the most streamlined approach to solving problems. In the short time we’ve worked together on creating watchlists, you’ve brought unique perspectives right from day one, helping us expand our thinking. Your ability to explore and validate multiple approaches before reaching a conclusion is one of your greatest strengths, and it’s been invaluable to the team."
Demitrious Jackson
Founder, TeeOnMe
“Having had the pleasure of collaborating closely, I've witnessed firsthand his innate ability to create visually stunning and user-centered interfaces. Madhavan possesses a remarkable talent for translating complex concepts into intuitive designs that enhance user experiences.
His dedication to continuous improvement is evident in every project, as he tirelessly explore new design trends and incorporate innovative techniques. Adept at fostering productive cross-functional collaborations, Madhavan consistently contributes fresh ideas and insights that elevate the overall design process.
With an unwavering commitment to quality and an impressive proficiency in design tools, Madhavan stands out as a true asset to any design team. I have no doubt that his passion, creativity, and professionalism will continue to make a significant impact in UX design.”
Yash Goel
Design Manager, Sight&Life
“Having had the pleasure of collaborating closely, I've witnessed firsthand his innate ability to create visually stunning and user-centered interfaces. Madhavan possesses a remarkable talent for translating complex concepts into intuitive designs that enhance user experiences.
His dedication to continuous improvement is evident in every project, as he tirelessly explore new design trends and incorporate innovative techniques. Adept at fostering productive cross-functional collaborations, Madhavan consistently contributes fresh ideas and insights that elevate the overall design process.
With an unwavering commitment to quality and an impressive proficiency in design tools, Madhavan stands out as a true asset to any design team. I have no doubt that his passion, creativity, and professionalism will continue to make a significant impact in UX design.”
Iram Khaleel
Asso. UX Designer, Lollypop
“I've had the pleasure of collaborating closely with Madhavan, and I can't speak highly enough of his exceptional skills and positive attitude. Madhavan consistently goes above and beyond to deliver outstanding results, and is persevering by nature.
What truly sets him apart is his unwavering dedication to his work. He approaches every project with passion and attention to detail, ensuring that each design not only looks fantastic but also meets the clients' goals and abides by UX principles.
Beyond his talent, Madhavan is an absolute joy to work with. He's always willing to lend a hand and support his teammates, and his positive energy makes the environment at work more enjoyable.
I wholeheartedly recommend Madhavan to anyone looking for a talented designer who has the ability to deliver top-notch results while fostering a collaborative and uplifting work environment.”
Experience
FYERS Securities
Senior Product Designer
2024
Lollypop Design
Studio
Senior Asso. UX Designer
2023
Asso. UX Designer
2022
Freelance
UX Designer
2021
Nhorah
UX Design Intern
2020